Garfield Bigger and BetterBook - 1996
In the period 1880-1960, advertising pervaded every aspect of British life. It was also the period which witnessed the rise of the British Empire. This text traces the historically changing image of non-white people in British advertising during the colonial period. Drawing on archival sources it analyses the various conflicting and changing ideologies of colonialism and racism in British advertising.
Publisher: New York : Ballantine Books, 1996
Edition: 1st ed
Branch Call Number: 741.5973/DAV