Marshall McLuhan

Marshall McLuhan

The Medium and the Messenger : A Biography

Book - 1998
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Some considered him the oracle of the electronic age; others dismissed him as a charlatan. But his predictions are coming true with eerie accuracy. It's impossible to ignore such McLuhan phrases as "the global village" and "the medium is the message" as we surf the Net or watch such momentous events as the Mars landing or the Hong Kong takeover live on our personal computers or TV screens. His genius was in foreseeing such cultural upheavals and his studies continue to have an impact on the way we view the world.

Marshall McLuhan: The Medium and the Messenger traces the evolution of McLuhan's theories and is the key to understanding this enigmatic media guru.
Publisher: Toronto : Vintage Canada, [1998], c1989
ISBN: 9780679309291
Branch Call Number: 302.23092/McLuM 4565nf 1


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