Mastering Guerrilla Marketing
100 Profit-producing Insights You Can Take to the BankBook - 1999
"No one knows how to use the weapons of the trade better than industry expert Jay Levinson," said Entrepreneur magazine. And this is "the book of a lifetime" from the man whose take-no-prisoners approach has revolutionized small-business marketing strategies. Culled from years of experience, it is the reference for small-business owners, managers, and home-based business folk alike.
Publisher: Boston : Houghton Mifflin Company, 1999
Branch Call Number: 658.8/LEV 4565nf 1
From the critics