The Mouse That Roared

The Mouse That Roared

Disney and the End of Innocence

Book - 1999
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Today, cultural practices and institutions shape nearly every aspect of our lives. Giroux takes up this issue by looking at the world's most influential corporation. He explores the diverse ways in which the Disney Corporation has become a political force in shaping images of public memory, producing children as consuming subjects, and legitimating ideological positions that constitute a deeply conservative and disturbing view of the roles imparted to children and adults alike. Giroux shows how Disney attempts to hide behind a cloak of innocence and entertainment, while simultaneously exercising its influence as a major force on both global economics and cultural learning. Disney is among several corporations that not only preside over international media, but also outstrip the traditional practices of schooling in shaping the desires, needs, and futures of today's children. Written by one of the nation's leading cultural critics, this book is important reading for anyone interested in education, society, and political culture.
Publisher: Lanham, MD : Rowman & Littlefield Publishers, c1999
ISBN: 9780847691098
Branch Call Number: 384.806579/GIR 4565nf 1


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Dec 14, 2015

I can’t take this book seriously, because the author takes Disney entirely too seriously. He can find the time to pull hidden messages and conspiracies out of every pebble in the Magical Kingdom, but not to trim his dense prose down to something more coherent. Give this a miss.

Apr 01, 2012

great book i am 13 and i like how it explanins everything i have noticed in disney films and marketing.

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