The Intelligent Asset Allocator
How to Build your Portfolio to Maximize Returns and Minimize RiskBook - 2001
--Robert Barker, BusinessWeek
William Bernstein is one of today's most unlikely financial heroes. A practicing neurologist, he used his self-taught investment knowledge and research to build a popular investor's website. Now, in the plain-spoken The Intelligent Asset Allocator, he shows independent investors how to build a diversified portfolio--without the help of a financial advisor. A breath of fresh air for investors tired of overly technical investment tomes, this book will help investors:Learn the risk/reward characteristics of various investment types Understand and apply portfolio theory for an improved risk/reward ratio Sharpen their focus, and take control of their investment programs William Bernstein runs a website--www.efficientfrontier.com--known for its quarterly journal of asset allocation and portfolio theory, Efficient Frontier.