How to Really Start your Own Business
A Step-by-step Guide Featuring Insights and Advice From the Founders of Crate & Barrel, David's Cookies, Celestial Seasonings, Pizza Hut and OthersBook - 2003
For the estimated 16 million Americans attempting to start businesses, this book serves as an essential launching pad by leading them step-by-step through the start-up process. Addressed are issues such as generating viable launch ideas, locating sources of financing, attracting the best employees on a start-up budget, and improving chances for meeting cash flow projections. Founders of such successful companies as Crate and Barrel, Pizza Hut, and Celestial Seasonings offer real-life guidance and encourage continual assessment of one's readiness to start a business. Included are engaging exercises at the end of each chapter for determining one's preparedness for moving to the next chapter and, thus, the next level of entrepreneurship. Rather than get-rich-quick strategies, these steps result in a well-reasoned and practical approach to business start-ups and emphasise that launching a business is challenging work that requires careful self-examination, commitment, and close attention to details.
Publisher: Needham, Mass. : Lauson Pub., c2003
Edition: Rev. & improved 4th ed. --
Branch Call Number: 658.022/GUM 4565 1